Identity
Every pet gets a unique PLU-ID, recognised across India and issued for life.
India's Pet Identity Registry
Every Pet.Registered.Protected.Connected.
Registered for life. Protected by privacy. Connected to the vets.
A free, lifelong PLU-ID for every pet in India. For owners, community animals, and the vets and shelters who care for them.
Get my pet's PLU-ID
PLU.
SCANNING
PLU · IDENTITYIN-MH-MUM-••••ACTIVE · VERIFIED
EVERY PET DESERVES AN IDENTITY
A nose is a fingerprint.
Point. Scan. Registered for life.
WHAT MAKES IT UNIQUE
As humans have fingerprints, every pet has a nose print.
Look closely and it's there. A fine pattern of ridges and creases across the nose, as individual as any fingerprint. It forms early, holds steady through life, and belongs to that animal alone. Nothing implanted. Nothing painful. Just what nature already gave them.
The proof was on their face the whole time.
A collar falls off. A nose doesn't.
Tags snap. Microchips need a scanner most people will never carry. But a face goes everywhere the animal goes, so a street dog with no collar, or a pet far from home, can still be recognised, and still be brought back. Identity that lives on the animal, not on the object.
FROM FACE TO ID
Point your camera. That's the whole scan.
No special hardware, no clinic visit, no needle. You point your phone at your pet's face, and PLU reads their nose print and turns it into a lifelong PLU-ID.
- 1
Point.
Open PLU and aim the camera at your pet's face.
- 2
Capture.
PLU reads the unique pattern of their nose.
- 3
Registered.
It becomes their PLU-ID: permanent, verifiable, theirs.
BUILT TO BE TRUSTED
Gentle by design.
Permanent.
A nose print doesn't fade, grow out, or need replacing.
Painless.
A photo, not a procedure. Nothing touches your pet.
Private.
Their identity is theirs; you decide who ever sees it.
Lifelong.
One PLU-ID, from first scan to old age.
WHAT YOU GET
One ID. A life.
Health
Vaccinations, health records, and trusted vet history live with the pet, not the paper.
Reunion
If your pet is ever lost, anyone who finds them can reach you, without exposing your details publicly.
For every pet under your care.
PLU is built for the pet in your home and the pet in your neighbourhood. Owners can register their pets in three minutes. Community caregivers can register the animals they feed and watch over. Vets and shelters read what they need to, only what's shared, only when it's shared.
Because every pet deserves to be on the record. Not just the ones with collars.
See exactly what a PLU-ID looks like.
Explore the PLU-ID
Every pet deserves to be known.
It takes three minutes. It costs nothing. It lasts a lifetime.
Get your pet's PLU-ID